1. What the platform is
Quiotto connects the data your locations already produce — POS, loyalty, footfall, Wi-Fi, entry/ticket counts, content playouts and existing sensors — and converts it into auditable audience KPIs per screen, per day, per hour and per shopper segment. Monetisation, planning, activation, optimisation, reporting and attribution all run on that same audience layer
2. Architecture
Data Confidence sits at the centre: it scores each data source (completeness, freshness, configuration), combines them with benchmark models via an inference engine, and produces the KPIs consumed by the other five modules. Forecasting models project each KPI forward.
- Data Confidence — source supervision, confidence score (target 95), precision score, site readiness.
- Audience Hub — demographics, time trends (with forecast), place comparisons and opportunity matrices.
- Campaign Planner — slot ranking by target-audience density per dollar; budget or impression goal; CMS export (Grassfish, Broadsign, Scala).
- Campaign Insights — delivery vs. plan, campaign score per KPI, content scoreboard, audience affinity.
- Live Optimization — real-time segment activation (under construction).
- Advanced Analytics — network benchmark vs. similar venue types; A/B testing and creative analysis coming soon.
All six are powered by an AI agent (AI Workspace, Ask AI), custom reporting and MCP connectivity. AI features can be disabled per organisation in Settings › General.
You can find the complete documentation here: https://quiotto.quividi.com/guide/. And if you have any questions, don't hesitate to reach out to us at help@quividi.com