1. Is Quividi’s VidiReports privacy-compliant?
Yes. VidiReports is built on Privacy by Design principles: it produces anonymous audience statistics without retaining any image of individuals, without identifying or re-identifying anyone, and without tracking anyone across their journey. No data it generates can be linked back to a specific person.
2. How does VidiReports work?
VidiReports uses a camera sensor and proprietary real-time image processing algorithms to detect the presence of people in front of a screen and measure audience metrics.
Each video frame is held in volatile memory (RAM) only for the duration of processing, which takes between 60 and 200 milliseconds, after which it is permanently discarded. No image with someone’s face is ever written to disk, transmitted to the cloud, or made available to any external operator or device.
The data produced - primarily impression counts and dwell time, and optionally the number of viewers, their demographic estimates (age, gender), and their attention time - are anonymous metadata. There is no mechanism by which this data can be linked to any identifiable individual, nor can it be combined with other databases to identify anyone.
3. Does VidiReports use face recognition?
No. VidiReports performs body and face detection, not face recognition. The distinction is important: detection establishes that a person is present; recognition would attempt to identify who that person is. VidiReports does neither. No biometric templates or descriptors are generated at any point in the processing pipeline. Because no identifying data is extracted, the system has no ability to re-identify a person who re-enters the camera's field of view - each appearance is processed entirely independently. In other words, the system permanently forgets each detected individual as soon as they leave the frame.
This places VidiReports firmly within the Anonymous Video Analytics (AVA) category of applications, consistent with Privacy by Design principles.
4. Third-party validation
Quividi's privacy architecture has been assessed by independent specialists. ePrivacy GmbH, a German privacy certification body, conducted a technical and legal audit of VidiReports and granted it the EU Privacy Seal, which covers compliance with GDPR requirements.
5. Compliance obligations
Quividi provides support documentation to help customers meet their own compliance obligations. A full Data Protection Impact Assessment (DPIA) is available on request. Customers operating in GDPR territories can refer to our GDPR Compliance Guide (https://help.quividi.com/en/support/solutions/articles/24000043343-gdpr-compliance-guide-for-quividi-customers).