KPIs:
- POI by-passers: Measure of foot traffic in front of the Point of Interest (POI)
- Visitors with 5+ sec dwell : People that stayed in the field of view of the POI for at least 5 seconds
- Visitors with 5+ sec attention: People that faced the POI for at least 5 seconds
- Product picks : Number of time a hand has touched a product
- Estimated product sale: Number of product touches that were not followed by a put back in the same position within 10 seconds - which is assumed to be a product sale.
PMP Dashboard KPIs:
You can use two ways to analyse ratios:
- POI by-passers ratios are comparing any KPI to the POI by-passers
- Step by step ratios are comparing each KPI with the one just above in the funnel
A low ratio is a indicator
A high relative product pick ratio show